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The emerging trend of African prints

The emerging trend of African prints-Kipfashion

African prints are very colorful wax fabrics made from 100%  cotton, they are dyed and printed on wax patterns, the wax is broken off by a machine, and patterns are printed on the fabric again with other colors, the number of times patterns are printed on the fabric depends on the design. There a various types of African print fabrics found in West African, Central African, and Eastern African countries. Some of these prints are called different names such as the Ankara, Adire (tie-die), and Ukara, which are all from Nigeria, the Kente from Ghana, kitenge from Kenya, and Shweshwe from South Africa.

The use of African prints outside the continent is on the increase as these prints come in such vibrant colors and distinct styles no matter the mode, form or shape it’s fitted into. African prints materials are durable, versatile, and current.

The emerging trend of African prints-Kipfashion

In recent times the flexibility, versatility, and uniqueness of the African fabric have been exploited and tested to such limits that were never before imagined. Celebrities around to world have been seen in African fabrics made into clothing and accessories, the fabrics have graced runways in Paris, Milan, and New York. This trend has simply been an explosion! Theirs is virtually nothing this fabric can or has not been used for and it’s now a fashion crime not to have at least one or two print fabrics in whatever design or form in your collections, not just for fashion-conscious (cautious) people but as a citizen of the world.

There was a time anyone wearing African print was old. People who wore prints were identified as our mothers and grandmothers but that was then. Now, in 2016, African print is the subject of much inspiration to the Western fashion world, as captured in Helen Jenning’s New African Fashion (2011), Vogue’s (September 2012) coverage of African Fashion Week, and Vogue Italia’s “Re-branding Africa” issue in 2012 embraced by magazines, social media platforms, and celebrities. The early adopters of this trend range from celebrities like Gwen Stefani, Beyonce, Rihanna, Lady Gaga to print lover, Solange Knowles. Even Finnish women have embraced and have been seen in some form of African prints like clothing and accessories.

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