About Us

Kipfashion is a unique African fashion online retail and wholesale marketplace showcasing Africa’s brightest design talent to the world. We offer fashion-conscious consumers beautifully handcrafted pieces from talented fashion designers and ethical women’s cooperatives based all across Africa and beyond. We are inspired by the color, sound and taste of Africa and its cultures; we blend traditional techniques and materials with a contemporary design aesthetic. Kipfashion is not just an online store; we are a community of fashion lovers that seek to support ethically manufactured products inspired by African prints and share them with the world.

Kipfashion’s aim is to provide timeless, unique, designs inspired by African fashion and made with African fabric by talented African designers and tailors. We aim to also provide a sustainable platform for African craftsmen and designers to access the international market.

Our story

The best stories have the most unexpected beginnings. After being unemployed for a long time, with €220 left in my pocket I decided to risk everything for my love of African fashion. My love of my homeland’s colors, cultures and craftsmanship inspired me to create beautiful designs with African prints for the western market. Inspired by digital technology, I began reaching out for creative motivation. By sharing my love of Benin and its culture, I was inspired to start my own clothing and accessories line.

We are designers and treasure hunters of quality African fashion clothing and accessories. We represent a African fashion identity for people that want to be unique and colorful with ethnic prints and accessories.

At Kipfashion, we have the desire for clothing that reflects our African heritage and contemporary style and our mission is to share a piece of African fashion with the world. We wanted clothes and accessories that fused African textiles with western styles that we could incorporate into our everyday life. We also knew that we were not alone in this feeling and had to find a way to make it easier for others to access vibrant prints and pieces from Africa.

Kipfashion was born in the depths of central Cotonou Benin Republic in 2011. Kipfashion has grown from African prints sales into a platform for emerging African brands. With the goal of being a global supplier of wholesale and retails African inspired products, Kipfashion fuses African colors and prints with western shapes. The prints represent the uniqueness of each human being. The colors embody the future. And the shapes express the vision and structure of success and prosperity.

Our Vision & Mission

Sharing a piece of Africa with you inspires us to share the fashion styles from Africa. Africa has always been a land with color and taste, whether it is its people, cultures, music, cuisine, art, or fashion. Kipfashion has a vision for an international e-commerce platform that would take African fashion to global customers and create opportunities for African designers to excel.

Our mission is to provide high quality, handmade African clothing and accessories that showcase African fabrics, embroidery and beads with western styles. We are promoting and redefining African fashion with the view to empowering our artisans by contributing to the economy. This is the place for you to take a piece of Africa with you or to just share the secret with a loved one by buying them the perfect gift from us.

Our ethos is based on creating an online Africa fashion marketplace supporting fair trade wholesalers, social enterprises, cooperatives and independent artisans who take their inspiration from the diverse pool of African design and culture.

At Kipfashion, we believe in socially responsible principles when doing business, including sourcing materials responsibly and sustainably, employing labor for a fair wage and paying fairly for all the products on this site.