Vision
Create emotional connections with customers around the world through inspiring African product design and competitive marketing while sharing a piece of Africa with them.
Mission Statement
To design, manufacture and internationally market a distinctive line of superior quality African clothing and accessories that convey the African image and unique lifestyle. We will accomplish this by being committed to offering great service and real value to our business partners and consumers. We will provide a pleasant, fair and diverse environment, allowing our associates to grow in their careers and experience constant improvements in their lifestyle.
Our ethos is based on creating an online Africa fashion marketplace supporting fair trade wholesalers, social enterprises, cooperatives and independent artisans who take their inspiration from the diverse pool of African design and culture.
At Kipfashion, we believe in socially responsible principles when doing business, including sourcing materials responsibly and sustainably, employing labor for a fair wage and paying fairly for all the products on this site.
The best stories have the most unexpected beginnings. My love of my motherland, colors, cultures, and craftsmanship inspired me to create beautiful designs with African prints for the western market. Inspired by digital technology, I began reaching out for creative motivation. By sharing my love of the Benin republic and its culture, I was inspired to start my own clothing and accessories line. We are designers and treasure hunters of quality African fashion clothing and accessories. We represent an African fashion identity for people that want to be unique and colorful with ethnic prints and accessories.
At Kipfashion, we have the desire for clothing that reflects our African heritage and contemporary style and our mission is to share a piece of African fashion with the world. We wanted clothes and accessories that fused African textiles with western styles that we could incorporate into our everyday life. We also knew that we were not alone in this feeling and had to find a way to make it easier for others to access vibrant prints and pieces from Africa.
Kipfashion was born in the depths of the central Cotonou Benin Republic in 2011. Kipfashion has grown from African prints sales into a platform for emerging African brands. With the goal of being a global supplier of wholesale and retails African-inspired products, Kipfashion fuses African colors and prints with western shapes. The prints represent the uniqueness of each human being. The colors embody the future. And the shapes express the vision and structure of success and prosperity.